In the beginning, there was not light on the web. It was awfully crowded with dancing marquees, tedious frames, unbearable midis and annoying spinning @’s. It was the dark ages of the web. Then refreshing empty spaces, vibrant, high contrast colors, lovely gradients, big text, original gloss shine effect, diagonal lines and of course reflected logos came on our rescue. Everything was shiny and with that great brandnu smell. The Web 2.0 look was born.

But guess what? There are some people getting tired of that.