Smartpress conducted a survey to aggregate the opinion of 40+ graphic designers with 5 years or more experience in the industry.

This infographic reveals what the graphic design pros place emphasis and importance on. Whether you’re starting out in the field of design or you’re a seasoned art director you will find the information useful.

I’m not sure I agree with the basic idea behind the survey, because I don’t believe that simply knowing software makes anyone a great graphic designer. Graphic design is about conveying a message in the best way to attract the desired audience. I know plenty of fantastic graphic designers that aren’t very good using software – though I agree that knowing how to use the tools of the trade is essential.