QR Code – The Graphic Mac

How NOT to use a QR Code

I recently wrote fantastic QR Code generator website that offers free analytics to go with the downloadable vector QR Code itself.

WTF QR Code — The biggest waste of money ever used in advertising... QR Code on an outdoor board

What the site does not tell you is how to use QR Codes that brings the most success. This is a fairly deep subject to discuss, so I thought I would share WTF QR CODES instead. The site features numerous visual examples of how NOT to use QR Codes… unless you really WANT it to fail. It wasn’t long before I came across my QR Code pet peeve, putting them on outdoor boards. What a waste! Read more “How NOT to use a QR Code” →

Resources

Generate QR Codes with analytics

Delivr QR Codes — Delivr offers QR Codes in a variety of formats, as well as a clickable link

I’ve mentioned QR Code generators in the past, but none can touch the usefulness of Delivr. Delivr doesn’t stop with generating QR Codes in a number of file formats, including vector. It’s a useful marketing tool that helps you track the results of your QR Code via detailed analytics.

With Delivr, you can log in to your dashboard to view detailed analytics on your QR Codes, including how many views your code generates and weather or not it was a web click or mobile scan. Other useful information includes time of scan, city, location coordinates the scan took place (plotted on a map!) and more.

General

Easily create vector format QR Codes – and know…

I’m not a huge fan of QR Codes, I think they’re a great idea that just hasn’t taken off. Regardless, if you have a client that wants to use them, you’ll need a way to create them. There are more than a few iPhone and OS X apps that can create them for you, but most only allow you to save a JPG or PNG version. Not very flexible.

QR Code generator — Simple QR Code creation with vector file output

I set out to find one that allowed me to save a vector version so I could edit the colors freely, and scale the QR Code to any size I needed. Here’s what I found. Read more “Easily create vector format QR Codes – and know when to use them” →