Tagged: logos

The Graphic Mac Link Box #1

General / Internet
20 May, 2011

The Graphic Mac Link Box A collection of interesting or otherwise helpful links I’ve come across recently that you may not have seen:

You can’t replace email if you require email

You can’t replace pants with shorts when your definition of shorts is: everyone buy pants and cut the legs off . That’s the premise behind this article which points out the shortcomings of current web services.

iMac (early 2011) benchmark results

Macworld published benchmarks of the new iMacs shortly after they were released, using Speedmark test results. Though they were impressive, Primate Labs released their own test results based on Geekbench testing and found the new iMacs to be even more impressive than we thought. You can also download a copy of Geekbench for free to test your current Mac and compare the results.

OS X and the death of the scrollbar

GigaOm mourns the death of the scrollbar in Mac OS X 10.7 Lion. Flipping your scrollwheel down to move up may take some getting used to when Lion ships later this summer. Thankfully Apple has offered an option to switch it back to the way Macs currently work. But is this change to the OS a sign of things to come?

Listen to Mac OS X Lion’s amazing new text-to-speech voices

MacOSXDaily has posted a few samples of the new voices that will appear in Lion when it ships. For those who live in the UK, you’ll appreciate Serena’s British accent. The quality of the voices is a huge improvement over the current Snow Leopard voices offered.

100 Principles for designing logos

Who would have thought that there were at least 100 different things to consider when building a brand? Apparently there are. I’m not sure anyone considers all of these when designing a logo, but it does give you a lot to think about, and perhaps helps guide your decision-making process.

Fonts used in popular logos

General / Internet
14 Mar, 2011

Do you find yourself staring at other designer’s logo and immediately try to decipher what typeface they are using? Click the image to find out who's using what fonts in their logo.

Best and worst logo redesigns of 2010

General
28 Feb, 2011

The NBA Golden State Warriors takes the prize for worst, in my opinion

I’m not sure how I missed the annual Best/Worst Of post at BrandNew, but it’s always worth checking out. This year’s crop of corporate brand redesigns has me baffled. Some of the logos listed in the Worst category I found to be pretty decent – such as the Super Bowl XLV logo. On the other hand, a few listed in the Best category couldn’t be worse, in my opinion – like the MySpace logo.

Rant: Logo-Instant, free Web 2.0 logos

General
1 Jan, 2009

Design contests, it’s a hot topic in the design community. Most designers frown upon these online design contest sites where designers compete against each other designing logos, ads and Web sites for the chance to win a few hundred bucks. For the record, I have no problem with these design contests. It sharpens your skills and provides the opportunity to earn some extra cash in these tough times. If you’re willing to put in the work for a chance at winning a small fee, so be it. In my opinion, it’s not only not worth the money, but it really belittles the skills of designers everywhere. We’re not talking about spec-work for a potential big client. No, this is just some stranger on the Web looking for the cheapest, fastest work – basically preying on junior designers. But the other day, I came across a site that made my stomach turn. No, it’s not yet another design contest site like 99Designs, it’s much worse. Logo-Instant offers anyone and everyone FREE logos. That’s right, absolutely free. I have no idea who is designing these Web 2.0-style logos, but they should be taken out back and beat about the head, neck and shoulders with their keyboard. While the logos currently available aren’t completely horrible, you have to wonder why anyone would want to use them. After all, you don’t have exclusive rights to the logo. Anyone in the world can download the Photoshop or EPS files provided on the site, customize the name and use the logo as they see fit. Not only that, but the logos I downloaded were all screen-resolution, suitable for Web use only. What does that say about the work we do as designers? It’s really sad that legit designers are forced to compete with these hacks who are willing to provide design services for what I can only assume is virtually nothing. It’s even more sad that people & companies are willing to accept these “stock” logos as part of their branding efforts. I really didn’t even want to link to these people, but I thought you should check it out and offer your thoughts in the comments.

The story behind the Hollywood movie studio logos

General
16 Dec, 2008

NeatORama has posted an interesting article, covering where those movie studio logos came from, as well as a breakdown of the logo revisions over the years.

9 rules to creating a logo you can live with and still get paid

General
11 Jul, 2008

Logo design is one of the most difficult aspects of design. It’s one of those things you have a hard time separating personal taste from good communication and branding. Here are a few rules I have come up with for myself over the years when I work on a new logo.

Do NOT show a client any logo design that you don’t really love.

This is the most important rule. Many years ago I had this stupid idea that I would “show the cool logo” along with “two crappy logos to make the one I like look even better.” The problem is, the client almost always chooses one of the crappy logos and then I’m stuck using it. Never ever, ever, EVER show a client a logo you don’t love!

Show the logos in black & white ONLY.

I explain that we will work on colors only AFTER the final design is approved. The reason is simple, you don’t want to give them yet one more thing to focus on. The client WILL spend a ridiculous amount of time just thinking about the color scheme instead of what they should be thinking about, which is how well the logo conveys their brand/image. Also, with little exception, 60-80% of the clients work will probably be in black & white or one color, so it needs to look good in black & white. And when I say black & white, I mean BLACK and WHITE, no gradients or tints.

I ALWAYS design my logos in Adobe Illustrator.

Any logo, even one for a Web site, needs to be scaled for different use. Designing a logo in Photoshop leaves you with a ceiling you may not be able to live with later on. Designing your logo in Illustrator also allows you to “break it apart” and use the pieces in other aspects of the client’s work. It gives you flexibility in how it’s used (outdoor, ads, multi-media, etc.) and keeps it easy to edit later.

Go straight to the top.

Never accept a logo design job where a committee of 10 people must approve the design. You’ll end up taking a great logo and turning it into a giant puddle of monkey piss in a matter of hours trying to please 10 people. Find out who the decision maker is and work ONLY with them. If there is no single decision maker, then don’t accept the job! You’ll thank yourself for it later!

Make sure the logo works at ridiculously small sizes.

This goes along with the black & white rule. Clients will use that logo on all sorts of things, including imprinting it on a pen. The logo must work at a small size! You might also consider how it will work in a tall skinny ad, a square ad and a wide ad layout. Is it easy to fit into the “flow?”

Avoid using filters, effects and other gimmicks.

A logo is a big investment for a company. Creating a trendy/gimmicky logo will result in it looking outdated and cheap next year.

Create simple artwork.

Don’t get too complex with the design or the way you build it. Don’t use more than two fonts and one single graphic image. A logo that is too complex serves to do nothing but dilute the brand and look horrible at small sizes.

Create offspring.

OK, not THAT way! Once you have a design you like, check to see if there’s a way to use only part of the logo. The Coca-Cola logo is a perfect example. You can use the scripted type, but you can also just use the ribbon design and people still know it’s Coca-Cola, even though it doesn’t say it. Apple Computer is another great example. Apple stopped putting the word “Apple” with the logo years ago, yet you still know it’s Apple. You might also want to create a horizontal and vertical version of the logo to give you and your client a little more flexibility.

My final bit of advice is to think ahead.

Don’t design a logo that looks cool on a blank piece of paper. Your client most likely will want to use it in ads, in TV commercials, on banners, billboards and even on a truck. Design a logo that “works” with a lot of different end-uses. Make sure the logo is balanced. Does it work well at the bottom of an ad, regardless of whether it’s in the lower left, centered or lower right? Does it look good with a Web address centered below it? Does it work on a dark background? Will it look good on a coffee mug? Of course rules are made to be broken. You’re the designer, you make the rules. But you have to assume the worst, look at all possibilities and put yourself in the mindset of the client. While you may not end up with an award-winning logo every time, you will have a happy client and, hopefully, a very nice logo.