That being said, once the client approves the basic logo, it’s important to choose the right colors. Color needs to be appropriate for your product or service, but it also needs to stand-out from competitors. When you look at the logos of large companies, you begin to see a reason for the colors they chose.

WeLogoDesigners has published A Guide to Choosing the Right Colors For Your Brand that offers some advice and psychology behind choosing the right colors for your logo.

I haven’t gotten through the entire book, but what I have read is pretty good so far. Thanks to the Logo Factory for the book, and for making it freely-available to designers everywhere.

One of the most popular articles (at least by page views) here at The Graphic Mac is 9 rules to creating a logo you can live with and still get paid. I wrote it back in 2008, but the advice is still absolutely valid today.

I recently came across 6 common mistakes in logo design at SitePoint. It’s an excellent article by Kerry Butters, and offers some pretty good insights into logo design. While there is some similar advice in Kerry’s article, a few of the points she makes I wish I had included in my article years ago.

If you’re relatively new in the business, or you’re working on your first logo design project, you should definitely take a look at both articles. They offer some great advice.

StockLogos takes a look back at logo redesigns of large corporations from 2011. Some saw great improvement, like JCPenney, StumbleUpon, and Uber. Others are stuck with a visual disaster, like NBC Universal, Current, and the dumpster fire you see above.

You can view them all here.

Every year for the last nine years, Bill Gardner of LogoLounge.com puts out his eagerly anticipated Logo Design Trends report. The 2011 Logo Trends report is now available for your enjoyment. While last year’s logos seemed to favor “brighter” – this year is all about “lighter.”

Robert at Behance Network took on a personal challenge of creating 100 different logos over the course of 100 days, spending no more than 100 minutes of time on each one. While we can make the argument that most of them can be classified as an illustration rather than a logo, it still serves it purpose of inspiring creative thinking each day.

I saw this as the perfect opportunity to show off what 133 potentially lame clients might look like if they were gathered into one place.

Good grief, I really had hoped most people had moved past wanting cookie-cutter logos, but I guess not. I would sooner design a logo for someone I know for free than refer them to one of these lame sites.