Why you buy things you don’t need, like a…
I’ve seen How the Diderot Effect Explains Why You Buy Things You Don’t Need shared all over the web. It’s a neat little bit of history. Times have changed, but the need to “have nice things” has grown beyond just wanting nice things for yourself. Now it’s all about showing other people what nice things you have – even when you know you don’t really need a particular nice new thing… like a new iPhone every year.