Digital printing is a great way to produce low-quantity, fast turnaround color printing. In the past, digital meant extremely low quality, but these days some of the digital presses can reach near offset quality if you know a few tricks. Here are just a few things to keep in mind when printing digitally.
Gamut
Gamut is the term used to describe the range of colors that a specific printing device can produce. If you’re coming from CMYK offset printing, you’ll be pleasantly surprised to find out that digital presses can handle up to a 20% wider color gamut. What this generally means is that you can use redder reds, greener greens and bluer blues. This can be a real plus when designing your marketing materials that have vivid images that traditional printing simply cannot reproduce in the CMYK color space. Now that you understand color gamut, let’s move on to how you can put it to work… (more…)