design – The Graphic Mac http://www.thegraphicmac.com Apple, Adobe, Graphic Design, Resources Sat, 01 Sep 2018 06:36:35 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 http://www.thegraphicmac.com/wp-content/uploads/cropped-favicon-32x32.png design – The Graphic Mac http://www.thegraphicmac.com 32 32 30361562 The big Artificial Intelligence scandal http://www.thegraphicmac.com/the-big-artificial-intelligence-scandal/ Tue, 05 Jun 2018 15:00:24 +0000 http://www.thegraphicmac.com/?p=13091 Horrible cliché stock photography. It’s certainly not limited to the topic of artificial intelligence, but yeah… it’s pretty bad, and it’s approaching the scale of Customer Service Girl.

Customer service girl

Interesting read, and it points out a real problem in the design industry. Conveying an idea with the use of stock photography is nothing new, but finding the right photo to do it is time-consuming and in some cases nearly impossible. Designers have been battling the infamous “customer service girl on phone” problem for decades… and the best photographers have come up with is to switch from a corded phone to a headset for the models.

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Logos are overrated. Yes, I said that. http://www.thegraphicmac.com/logos-are-overrated/ Wed, 28 Feb 2018 15:10:34 +0000 http://www.thegraphicmac.com/?p=12974 I couldn’t agree more, on all points.
As a side note, what’s up with dude’s hair?

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iMac Pro first impressions http://www.thegraphicmac.com/imac-pro-first-impressions/ Mon, 18 Dec 2017 14:30:10 +0000 http://www.thegraphicmac.com/?p=12847
Let me be clear, I haven’t even seen an iMac Pro in person. If you want a fantastic first-impressions review of the iMac Pro from someone who has, look no further than Rene Ritchie’s iMac Pro first impressions: Beauty of a beast review at iMore. It’s excellent.

iMac Pro

As for me, I think there’s a whole lot to love about Apple’s latest pro-level Mac. It’s the most powerful Mac Apple has ever made, and that includes the Mac Pro. It’s so powerful that I can’t recommend any designer buy one. In fact, I can’t recommend anyone buy it that doesn’t do very high-end video, animation or 3D rendering work on a daily basis.

There is simply no use-case scenario for a print or web designer for this beautiful beast of a Mac that justifies its price. I’m not saying it’s overpriced, not at all. The iMac Pro is actually priced cheaper than any DIY PC you can find. It’s just so much more computer than is necessary to do any manner of print or web design work. Buy a decked-out regular iMac and use the extra money for nice peripherals and upgrades, and pocket the rest of the money—or get yourself a MacBook Pro for taking work on the road.

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Your competition for that design work… http://www.thegraphicmac.com/your-competition-for-that-design-work/ Thu, 12 Oct 2017 16:30:40 +0000 http://www.thegraphicmac.com/?p=12684 Tragic. Need I say more?

cheap design
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Design Advice: Copyrighting your work http://www.thegraphicmac.com/design-advice-copyrighting-your-work/ Wed, 28 Jun 2017 15:45:04 +0000 http://www.thegraphicmac.com/?p=12486
If you work for a company, you likely have little-to-no control over the work you create. The company generally owns the copyright on anything and everything you do. But if you’re a freelancer, it’s a whole different ballgame.

Binded

I’m not a lawyer, nor do I play one on TV; so I don’t want to go down the copyright rabbit hole here. That being said, I have found a nifty service that can help you with legal copyright issues you may run into. Check out Binded: Copyright made simple.

In a nutshell, Binded allows you to upload your creative work upon creation, creating a permanent record of copyright ownership. At this point, that’s all the service is. But according to their site, they plan on doing a whole lot more—including the ability to officially register your copyright. Take a look at their FAQ page for more details.

Binded seems like a pretty cool service for creatives, particularly photographers and graphic designers.

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The absolute worst things to do with PowerPoint presentations http://www.thegraphicmac.com/the-absolute-worst-things-to-do-with-powerpoint-presentations/ Thu, 15 Jun 2017 16:00:44 +0000 http://www.thegraphicmac.com/?p=12475
I know how to read, goddammit—and I can read the slide faster than you can read it to me. Not to mention, you sound like an uninformed idiot that had an intern copy & paste text from Google into a slide.

PowerPoint mistakes


In Worst Ways to Use PowerPoint, you’ll pick-up a few tips to make your PowerPoint/Keynote presentations much better. While most designers learn these tips early on in their career, sometimes we need a little reminder. But mostly I hope this gives you ammunition to share with a client or boss that thinks “more is better.”

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Website header design best practices http://www.thegraphicmac.com/website-header-design-best-practices/ Mon, 05 Jun 2017 15:00:53 +0000 http://www.thegraphicmac.com/?p=12453

The more objects attract user’s attention, the harder it is to concentrate on the vital ones.

That quote pretty much sums-up design principles in general, doesn’t it?

UX Planet has some great advice about website header design, which by the way can also apply to email headers as well.

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How to create engaging images for social media http://www.thegraphicmac.com/how-to-create-engaging-images-for-social-media/ Wed, 31 May 2017 17:00:21 +0000 http://www.thegraphicmac.com/?p=12427 David Ogilvy, the father of advertising, was famous for spending an inordinate amount of time on headlines.

Back then, social media didn’t exist. If it did, Ogilvy would probably give equal time to creating the perfect complementary image.

Engaging social media images

The Buffer.com blog has some great tips for creating social media graphics. The article is meant for non-designers, but if you’re new to social media marketing, it’s worth the read.

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Bad design habits to drop http://www.thegraphicmac.com/bad-design-habits-to-drop/ http://www.thegraphicmac.com/bad-design-habits-to-drop/#comments Wed, 10 May 2017 15:00:35 +0000 http://www.thegraphicmac.com/?p=12401
There are always exceptions to every rule, but there are very few exceptions to THESE rules. Great article by Ben Brychta over at Inkbot Design.

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“Outside the box” header design http://www.thegraphicmac.com/outside-the-box-header-design/ Wed, 08 Mar 2017 15:00:17 +0000 http://www.thegraphicmac.com/?p=12316
Everyone expects to see an image header at the top of an email or website. You can spark interest by breaking out of the boxy design. Take a look at these non-rectangular headers for some inspiration.

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