Adobe Photoshop
Love the color you see in a video playing in a browser window and want to use it in your current Photoshop document? It’s easy to grab that color without leaving Photoshop or using any third-part tools.
Read more “Grab color from anywhere without leaving Photoshop”
General
Enigmatic purples have long been symbolic of counterculture, unconventionality, and artistic brilliance.
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Companies use color to trigger an emotion from us. Here’s a great little article about why designers choose the colors they do.
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Brands are built over time. In the beginning it’s important to simply target a color that will do three things:
• Resonate with your target audience
• Capture the emotion and tone of your brand
• Separate yourself from your competition
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Stuart Hall offers an interesting look at the colors of app icons on iOS and the Mac in this article. Blue, by far, is the most popular color; but if you want to stand out from the crowd, purple is probably the coolest color to go with! I’m actually surprised at how few apps use the pink/purple hues.
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Color has an incredible ability to tell stories and infer emotions, which is why so many film auteurs—not to mention designers and marketers—have spent time trying to understand its hidden power. But are there any universal rules when it comes to using color?
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Some great advice about choosing and using color in your design work.
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Pantone 2015 Color of the Year: Marsala. A warm blend that goes well with cool colors.
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Since the dawn of desktop publishing, it’s been unquestioned that Thou Shalt Convert to CMYK. Those who submitted RGB files were considered uninformed, even uncivilized.
So what’s the difference between CMYK and RGB? CMYK vs. RGB at CreativePro has the quick answer.
For what it’s worth, I haven’t converted a file to CMYK in a long time. Since virtually everything I design ends up leaving my computer as a PDF/X-1a, I have InDesign convert to CMYK in the PDF-making process. You should note that this only works if you have a fully color managed workflow.
General
When you get to own a color as much as Coca-Cola does, you don’t need much more around it.
The wrong color can make a great logo look like something a friend left on your bathroom floor the morning after a party.
Take a look at this brief article at FastCoDesign, then ask yourself: How much does color define a logo? Truth-be-told, you should probably spend nearly as much time thinking about your color use as you do designing the logo.
Adobe InDesign
Most designers know that hitting the X key switches between stroke and fill active states, and the / (slash) key fills the currently selected object with the color None in Adobe InDesign. There are a few other color-related shortcuts that, if you burn into your brain, can save you a good bit of time and mousing around on screen.