Brands are built over time. In the beginning it’s important to simply target a color that will do three things:
• Resonate with your target audience
• Capture the emotion and tone of your brand
• Separate yourself from your competition
Tagged: brand
BrandNew: A look at logo and brand makeovers
If you’ve never heard of Brand New (part of UnderConsideration.com), you’re missing out on some fantastic conversation about companies who re-brand or at least re-design their logos.
Logo and brand makeovers featured at Brand New
Recently, I read two great reviews at Brand New, the first covering the new Girl Scouts of America logo, and the second dissecting the latest brand makeover of the YMCA logo.
Brand New is a great site for designers, offering intelligent design discussion along with the analysis of corporate re-branding. Definitely worthy of bookmarking!