advice – The Graphic Mac http://www.thegraphicmac.com Apple, Adobe, Graphic Design, Resources Sun, 04 Nov 2018 15:19:08 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 http://www.thegraphicmac.com/wp-content/uploads/cropped-favicon-32x32.png advice – The Graphic Mac http://www.thegraphicmac.com 32 32 30361562 Do You Really Need More Than One Font? http://www.thegraphicmac.com/do-you-really-need-more-than-one-font/ Wed, 07 Nov 2018 15:15:16 +0000 http://www.thegraphicmac.com/?p=14295 No, I’m not talking about your font collection, I’m referring to your design/layout.

Combining fonts is one of the trickiest parts of typography. Here’s a guide from Better Web Type to help you get font combinations right.


]]>
14295
The big Artificial Intelligence scandal http://www.thegraphicmac.com/the-big-artificial-intelligence-scandal/ Tue, 05 Jun 2018 15:00:24 +0000 http://www.thegraphicmac.com/?p=13091 Horrible cliché stock photography. It’s certainly not limited to the topic of artificial intelligence, but yeah… it’s pretty bad, and it’s approaching the scale of Customer Service Girl.

Customer service girl

Interesting read, and it points out a real problem in the design industry. Conveying an idea with the use of stock photography is nothing new, but finding the right photo to do it is time-consuming and in some cases nearly impossible. Designers have been battling the infamous “customer service girl on phone” problem for decades… and the best photographers have come up with is to switch from a corded phone to a headset for the models.

]]>
13091
Myths of logo design http://www.thegraphicmac.com/myths-of-logo-design/ Wed, 11 Apr 2018 16:00:38 +0000 http://www.thegraphicmac.com/?p=13025 showing your client logo design options, I have a new article to share with you. 20 Myths of Logo Design covers quite a few pain-points for designers and clients.]]> Following up with a previous post on showing your client logo design options, I have a new article to share with you.

Logo design myths

20 Myths of Logo Design Busted covers quite a few pain-points for designers and clients.

I must say though, I believe #2 is almost always false. You and your client are not Sony, Google, Microsoft or Facebook. Your client needs a logo mark, if for no other reason than having a favicon for your website.

And #17 is complete bullshit. There’s absolutely nothing wrong with using clipart in a logo. Obviously you should customize the snot out of the clip art, using only the necessary pieces of it, etc. But to make an “absolutely never” statement like that is just foolish. The only absolute rule in design is that there are no absolutes.

]]>
13025
How many logo design “options” should you show? http://www.thegraphicmac.com/logo-design-options/ http://www.thegraphicmac.com/logo-design-options/#comments Tue, 20 Mar 2018 15:00:13 +0000 http://www.thegraphicmac.com/?p=12995 The subject of “logo options” came up for me recently in the form of the question: “how many logo options should I show my client?” My answer was that I put my very best effort into one logo design. If a client doesn’t like it, they can pay me for another logo design option or find another designer to work with. I refuse to waste my or my client’s time by providing my best idea, and then two to three more really shitty ideas just to fulfill some quota of “options.” Besides, the client will ALWAYS choose the shittiest option you show them, so I just don’t do it.

When Steve Jobs asked Paul Rand for some “options” for the NeXT logo design, he offered the now famous reply

“No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.”

Paul Rand

LogoDesignLove has put together a nice little post about the iconic Steve Jobs project that he worked with Paul Rand on that is well worth taking the time to read through. And be sure to watch the video at the end of the post.


By offering “options” to the client, you’re putting the job of providing the solution in their hands… which is what they’re paying you for. YOU are supposed to provide the solution.

The design business has got to be the only one I know of where a client requests one thing, expects to get three things and only intends on paying for a half of thing or no thing at all. And so many designers just happily comply. We’ve become our own worst enemy by providing “options” and doing spec-work instead of thoughtful, solution-based design. My fear is that “the ship has sailed” on the subject, and we’re stuck in a world where clients are willing to accept a piece of clip-art with their name under it as their logo because they’re only paying $200 for it anyway.

]]>
http://www.thegraphicmac.com/logo-design-options/feed/ 1 12995
Logos are overrated. Yes, I said that. http://www.thegraphicmac.com/logos-are-overrated/ Wed, 28 Feb 2018 15:10:34 +0000 http://www.thegraphicmac.com/?p=12974 I couldn’t agree more, on all points.
As a side note, what’s up with dude’s hair?

]]>
12974
iMac Pro first impressions http://www.thegraphicmac.com/imac-pro-first-impressions/ Mon, 18 Dec 2017 14:30:10 +0000 http://www.thegraphicmac.com/?p=12847
Let me be clear, I haven’t even seen an iMac Pro in person. If you want a fantastic first-impressions review of the iMac Pro from someone who has, look no further than Rene Ritchie’s iMac Pro first impressions: Beauty of a beast review at iMore. It’s excellent.

iMac Pro

As for me, I think there’s a whole lot to love about Apple’s latest pro-level Mac. It’s the most powerful Mac Apple has ever made, and that includes the Mac Pro. It’s so powerful that I can’t recommend any designer buy one. In fact, I can’t recommend anyone buy it that doesn’t do very high-end video, animation or 3D rendering work on a daily basis.

There is simply no use-case scenario for a print or web designer for this beautiful beast of a Mac that justifies its price. I’m not saying it’s overpriced, not at all. The iMac Pro is actually priced cheaper than any DIY PC you can find. It’s just so much more computer than is necessary to do any manner of print or web design work. Buy a decked-out regular iMac and use the extra money for nice peripherals and upgrades, and pocket the rest of the money—or get yourself a MacBook Pro for taking work on the road.

]]>
12847
3 common grammar errors inexperienced writers make http://www.thegraphicmac.com/3-common-grammar-errors-inexperienced-writers-make/ Fri, 01 Sep 2017 15:00:38 +0000 http://www.thegraphicmac.com/?p=12627 Yeah, I get it. You’re not a copywriter. But you’re probably a designer, and that means you’ll be writing at some point in your career—even if it’s just a headline or two.

I love these quick grammar lesson types of articles.

]]>
12627
Top 10 Photoshop tips the experts don’t want you to know! http://www.thegraphicmac.com/top-10-photoshop-tips-the-experts-dont-want-you-to-know/ Fri, 14 Jul 2017 15:00:23 +0000 http://www.thegraphicmac.com/?p=12530 A comedic look at some great Photoshop tips and advice.

The majority of Photoshop training available on the internet is part of a huge conspiracy to keep people from learning the REAL techniques of how to use this program. Why? So you don’t ever actually figure it out and have to keep coming back to them for more!

Whatever you do… don’t ever, ever EVER name your layers!

]]>
12530
Design Advice: Copyrighting your work http://www.thegraphicmac.com/design-advice-copyrighting-your-work/ Wed, 28 Jun 2017 15:45:04 +0000 http://www.thegraphicmac.com/?p=12486
If you work for a company, you likely have little-to-no control over the work you create. The company generally owns the copyright on anything and everything you do. But if you’re a freelancer, it’s a whole different ballgame.

Binded

I’m not a lawyer, nor do I play one on TV; so I don’t want to go down the copyright rabbit hole here. That being said, I have found a nifty service that can help you with legal copyright issues you may run into. Check out Binded: Copyright made simple.

In a nutshell, Binded allows you to upload your creative work upon creation, creating a permanent record of copyright ownership. At this point, that’s all the service is. But according to their site, they plan on doing a whole lot more—including the ability to officially register your copyright. Take a look at their FAQ page for more details.

Binded seems like a pretty cool service for creatives, particularly photographers and graphic designers.

]]>
12486
The absolute worst things to do with PowerPoint presentations http://www.thegraphicmac.com/the-absolute-worst-things-to-do-with-powerpoint-presentations/ Thu, 15 Jun 2017 16:00:44 +0000 http://www.thegraphicmac.com/?p=12475
I know how to read, goddammit—and I can read the slide faster than you can read it to me. Not to mention, you sound like an uninformed idiot that had an intern copy & paste text from Google into a slide.

PowerPoint mistakes


In Worst Ways to Use PowerPoint, you’ll pick-up a few tips to make your PowerPoint/Keynote presentations much better. While most designers learn these tips early on in their career, sometimes we need a little reminder. But mostly I hope this gives you ammunition to share with a client or boss that thinks “more is better.”

]]>
12475