Comments on: Rant: Mockups, leaks and delays… STFU!

By: Dano

Dano — Mon, 18 Aug 2014 22:33:18 +0000

You’re talking about internal terminology. I think the writer is talking about PUBLIC things. The mockups were done by some random person and shared on their web site. And the headlines claiming delays are portraying it as though a date was announced and now its delayed.

You’re right on all your points if we were talking about the same things, but I don’t think we are.

By: Pause Laugh (@PauseLaugh)

Pause Laugh (@PauseLaugh) — Mon, 18 Aug 2014 19:59:00 +0000

Wrong. A mockup can be leaked. Apparently you haven’t worked under an NDA for a company on mockups. Mockups are not “meant to be shared” with your competition or the general public necessarily. Mockup leaks can be detrimental to the public’s perception of a finished product when features are not included, it doesn’t “look as cool” or includes other inaccurate information that a company’s marketing team wasn’t able to craft messaging for appropriately.

Mockups could also refer to or include other proprietary information that was not meant for public dissemination like schematics for other technology to be included in the mockup…

And a product CAN be delayed if its release date wasn’t made public. Apparently you don’t understand what internal milestone dates are. Apparently you don’t realize that a product’s launch is coordinated with communications and supporting training, and that if all of that isn’t ready it could delay the actual release date.

Spoiler alert: any decent company has an internal launch date that they’re shooting for, and only when they guarantee the launch will meet basic communication, training and production requirements will they announce it to the public. To state that something is delayed when the date hasn’t been made public isn’t exactly mysterious or bullshit, and has nothing to do with marketing products that don’t exist.

By: George Bosveld

George Bosveld — Wed, 06 Aug 2014 12:16:30 +0000

I like to read rumors and so-called leaks. What I don’t like is news websites to ‘broadcast’ every rumor… I want them to stick with facts and let the rumor sites do their thing.

By: Andrew

Andrew — Tue, 05 Aug 2014 11:55:39 +0000

I am with you on the leaked mockup thing. I stopped visiting more than a few sites for no other reason than I got tired of the “leaked image syndrome” that they all had.

By: Joel Anderson

Joel Anderson — Mon, 04 Aug 2014 21:16:25 +0000

That’s telling ’em! I get very tired of these endless articles clogging up my feed. They’re always the same blah-blah-blah.