While working in their garage in 1977, Steve Jobs and Steve Wozniak asked Rob Janoff, who had studied design, to create a logo for their first Apple products. When Janoff went to Jobs with final sketches, everything went very smoothly, and the bitten apple has been the symbol of the brand ever since.
The bite of the apple was a “fix.” Genius.
It points to a Bookmark service, I think this is the original article:
http://www.logodesignlove.com/rob-janoff-apple-logo-designer
The link to the article isn’t working for me.