There’s no Flash, no fancy JQuery, Javascript, or HTML5 going on behind the scenes with the image above. No, the image above is a plain old fashioned .gif file at its heart. Of course, there’s nothing plain about how this Cinemagraph was made.

Cinemagraph is finding its way onto a lot of websites because there’s no compatibility issues to deal with, and it has a fairly low technical barrier. Anyone with a copy of Adobe Photoshop and a video camera can produce a Cinemagraph image.

Check out these 28 sample Cinemagraph images, then when you’re ready to start making your own, visit Tested.com for a simple Cinemagraph tutorial.