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Let’s talk color

Brands are built over time. In the beginning it’s important to simply target a color that will do three things:
• Resonate with your target audience
• Capture the emotion and tone of your brand
• Separate yourself from your competition

Free font: Badhead

Badhead font

Badhead is a fresh looking font, perfect for branding, greeting cards, logotypes, or any design with a strong and elegant touch.

The OpenType version of the font offers a ton of alternate characters and stylistic alternates.

12 reasons hiring managers aren’t reading your resume

CareerBuilder recently surveyed 2,298 U.S. hiring managers and human resources professionals and asked what would make them automatically dismiss a candidate from consideration. Some of the biggest resume mistakes they communicated were:
• Resumes that don’t include a list of skills – 30 percent
• Resumes printed on decorative paper – 20 percent
• Resumes that detail more tasks than results for previous positions – 16 percent
• Resumes that include a photo – 13 percent
• Resumes that have large blocks of text with little white space – 13 percent

For graphic designers, those particular mistakes are inexcusable. As someone who has hired designers and production artists, one of my biggest pet-peeves is seeing a resume where the first item below the name/contact info at the top is an “Objective” paragraph. I immediately throw those resumes in the trash bin. I know what your objective is… it’s to GET THE DAMN JOB!

A special hell for designers like me

My tiny exaggerations were about to become a dangerous contribution to a lie that ended up permanently injuring people.

This was a fantastic (and completely sad) read, especially when you get to the meat of the story in Part 2 of the article (linked at the bottom of the article). It’s a shocking news story.

Sometimes you have to pause and think about the clients you’re working with. 99.9% of the time, they’re great people. But there may come a day when you find the corporation behind the people aren’t so great.