Brands are built over time. In the beginning it’s important to simply target a color that will do three things:
• Resonate with your target audience
• Capture the emotion and tone of your brand
• Separate yourself from your competition
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Hourly rate calculator
What should I charge for my design services? There’s no easy answer to this often asked question. Check out this rate calculator.
Free font: Badhead
Use PayPal safely to receive client payments
Graham Smith has offered his excellent advise for designers who do work with the expectation of using PayPal for payment from the client. PayPal is extremely convenient, but loaded with issues we would rather not deal with. If you’re even considering the use of PayPal, this is a must-read.
8 Steps to a better design workflow
While most of this article focuses on logo design, much of it can apply to any design work. If nothing else, take a look at #2, 4, 6 and 8.
Some (un)slick website design inspiration from people who specialize in print
It won’t be immediately obvious, but just hover your mouse over everything and click. Very un-slick design on top of some clever thinking, if you ask me.
How to optimize your T-shirt designs
Some great advice for designing T-shirts that people will want to wear! Much like buying a house, it’s all about location, location, location.
12 reasons hiring managers aren’t reading your resume
CareerBuilder recently surveyed 2,298 U.S. hiring managers and human resources professionals and asked what would make them automatically dismiss a candidate from consideration. Some of the biggest resume mistakes they communicated were:
• Resumes that don’t include a list of skills – 30 percent
• Resumes printed on decorative paper – 20 percent
• Resumes that detail more tasks than results for previous positions – 16 percent
• Resumes that include a photo – 13 percent
• Resumes that have large blocks of text with little white space – 13 percent
For graphic designers, those particular mistakes are inexcusable. As someone who has hired designers and production artists, one of my biggest pet-peeves is seeing a resume where the first item below the name/contact info at the top is an “Objective” paragraph. I immediately throw those resumes in the trash bin. I know what your objective is… it’s to GET THE DAMN JOB!
A special hell for designers like me
My tiny exaggerations were about to become a dangerous contribution to a lie that ended up permanently injuring people.
This was a fantastic (and completely sad) read, especially when you get to the meat of the story in Part 2 of the article (linked at the bottom of the article). It’s a shocking news story.
Sometimes you have to pause and think about the clients you’re working with. 99.9% of the time, they’re great people. But there may come a day when you find the corporation behind the people aren’t so great.
8 tips for photo sharing on Facebook
Following up on last week’s post about social media image specs, here are 8 more tips for sharing photos on Facebook.
It’s kind of sad that it’s so complicated to get an image to show up the way you want it on social media, but posts like this one at TheDailyDot make it a bit easier.