A “mockup” cannot be leaked. In order to be a leak, the item in question must actually be real (from the company that actually makes the item) – not a computer generated or plastic molded concept image. A mockup is generally created for the specific intent of sharing with other people.
And while we’re on the subject of bullshit headlines used by every blog looking for page views, a product cannot be delayed if a date for its release has not been given by the company that makes the product.
And, you don’t need an analyst’s supply chain check to tell you that Apple will almost always announce a new iPhone every September. It amazes me how many sites manages to publish articles that use 200-500 words, quoting “analysts” and the ever popular “anonymous source,” to tell you what everyone already knows.
Since I’m off on a rant here, allow me to lay a digital smack-down on sites that offer a list of 10 things Apple MUST add to the next iPhone. Without exception, every one of these stupid articles list at least eight things that nobody but the biggest tech nerd gives a crap about.
I’d like to hire The Rock to lay a real-life smack-down on all their candy asses!
Photo by Matt Brink.
Wrong. A mockup can be leaked. Apparently you haven’t worked under an NDA for a company on mockups. Mockups are not “meant to be shared” with your competition or the general public necessarily. Mockup leaks can be detrimental to the public’s perception of a finished product when features are not included, it doesn’t “look as cool” or includes other inaccurate information that a company’s marketing team wasn’t able to craft messaging for appropriately.
Mockups could also refer to or include other proprietary information that was not meant for public dissemination like schematics for other technology to be included in the mockup…
And a product CAN be delayed if its release date wasn’t made public. Apparently you don’t understand what internal milestone dates are. Apparently you don’t realize that a product’s launch is coordinated with communications and supporting training, and that if all of that isn’t ready it could delay the actual release date.
Spoiler alert: any decent company has an internal launch date that they’re shooting for, and only when they guarantee the launch will meet basic communication, training and production requirements will they announce it to the public. To state that something is delayed when the date hasn’t been made public isn’t exactly mysterious or bullshit, and has nothing to do with marketing products that don’t exist.
You’re talking about internal terminology. I think the writer is talking about PUBLIC things. The mockups were done by some random person and shared on their web site. And the headlines claiming delays are portraying it as though a date was announced and now its delayed.
You’re right on all your points if we were talking about the same things, but I don’t think we are.
I like to read rumors and so-called leaks. What I don’t like is news websites to ‘broadcast’ every rumor… I want them to stick with facts and let the rumor sites do their thing.
I am with you on the leaked mockup thing. I stopped visiting more than a few sites for no other reason than I got tired of the “leaked image syndrome” that they all had.
That’s telling ’em! I get very tired of these endless articles clogging up my feed. They’re always the same blah-blah-blah.