A “mockup” cannot be leaked. In order to be a leak, the item in question must actually be real (from the company that actually makes the item) – not a computer generated or plastic molded concept image. A mockup is generally created for the specific intent of sharing with other people.

And while we’re on the subject of bullshit headlines used by every blog looking for page views, a product cannot be delayed if a date for its release has not been given by the company that makes the product.

And, you don’t need an analyst’s supply chain check to tell you that Apple will almost always announce a new iPhone every September. It amazes me how many sites manages to publish articles that use 200-500 words, quoting “analysts” and the ever popular “anonymous source,” to tell you what everyone already knows.

Since I’m off on a rant here, allow me to lay a digital smack-down on sites that offer a list of 10 things Apple MUST add to the next iPhone. Without exception, every one of these stupid articles list at least eight things that nobody but the biggest tech nerd gives a crap about.

I’d like to hire The Rock to lay a real-life smack-down on all their candy asses!

Photo by Matt Brink.