
today we have an interview with marco suarez, whose work has been featured on this blog, and whom you may know from websites like “marcosuarez.com,” “marco suarez’s behance profile,” and “marco suarez’s facebook profile.” i know i know, but basically what i’m sayin’ is that marco is a killer designer that deserves more press than he’s gettin’. i’m going to begin using this blog as a platform to give as much of a voice as i can to some lesser-known-but-still-quite-awesome designers. visit marco’s portfolio link above to view and purchase prints, as well as to listen to his music.
marco lives in greenville, sc with his wife, michelle.
dailey crafton: what is your favorite commercial piece that you’ve done so far, as well as favorite personal piece, and why?
marco suarez: My favorite commercial piece is a brochure I did for the Salvation Army. It started out as their annual report, but it evolved into a 20-page brochure with a smaller 8-page insert that contained statistical information. We wanted to remind the community who The Salvation Army was and what they’re doing. We interviewed people who worked at The Army and used their stories to try to motivate people to support The Army. It was a very moving piece that was consistent from cover to cover.
As far as my favorite personal piece, probably “Painted Tree.” I think it’s a very pretty piece. There’s no deep meaning to it. I just think it came out really nice.
dc: tell us a little about the technique that you use to create pieces like “floating forest,” “painted trees,” etc.
ms: Both pieces evolved from the idea of taking natural elements and putting them in unnatural settings. I love texture, so that played a very big role in the creation of both pieces. I took a technique I was using in my commercial designs and used it in a fine art setting. I love the texture that paints, printed ink and papers give to fine art. Obviously that gets lost when something is digital, so I tried to bring those elements back into the design. And I tried to use them to form the composition. “Floating Forest” came very quickly. I had in my head exactly what I wanted. “Painted Tree” took a while. I had a difficult time getting the colors right. But I love the idea of using ink to serve as the leaves of the tree.
dc: you are a musician as well as a designer. how do the two influence and inform one another?
ms: I struggled for a long time thinking I had to choose one or the other, until I came to the realization that I could pursue both. I’m equally musician and artist. I think it’s very common for an artist to have more than one medium. Many poets are good photographers. And many painters are good sculptors. There are things about communicating an emotion or an idea that you learn in music that can be applied to a design piece and visa versa. The way a song is structured is very similar to the way a design is structured. I’m not sure if I’ve ever consciously come up with a song after being inspired by a design, but I think working through a song has helped me learn how to work through a design. And it has helped me learn how to better communicate myself.
dc: what makes bono so awesome? (not that i think he’s not awesome. he is. but what does it for you?)
ms: Haha, well, I’m a fan of U2 and Bono. They’re my favorite band. And anyone who has listened to just one of their songs knows that they are a political band. But it is not the typical stick-it-to-the-man-for-trying-to-keep-us-down kind of political. It is a, things-are-messed-up-but-you-don’t-have-to-become-a-monster-in-order-to-defeat-a-monster kind of political. Their songs deal with the down and dirty of life; whether it’s love, the loss of a loved one, political unrest or faith. Their songs are a bright light in a very, very dark world. And with over 25 years of radio play, they are still creating fresh songs that are artistic, intelligent, relevant, and accessible. And if you have ever been to a U2 concert, you will know why I’m a big fan. Honestly, I think a U2 concert is a small glimpse of what heaven will be like. Not that we’ll be singing U2 songs, but being with 20,000 other people who are screaming with elation with arms raised singing anthemic songs about going to a place where no streets have names makes the hair on the back of my neck stand up.
And no matter what you think of Bono and how “Christian” he is, you can’t deny that he took the teachings of Christ literally concerning the widow, the poor and the orphaned. He made it cool to sponsor a charitable organization. And he was and still is one of the loudest voices concerning the situation in Africa. He believes celebrity is currency. And he would rather spend that currency on making the world a better place than sponsoring a soda or a face cream.
dc: what is the coolest pair of sunglasses bono has ever worn? (if you could provide an image, that would be stellar.)
ms: Oh, without a doubt the fly shades. These were so outrageous they were borderline absurd. He wore these in the early 90’s. In the late 80’s, the media was scolding U2 for being so serious and political. So they decided to give the media what they wanted and go to the other extreme and have some fun poking fun at decadence and hedonism. Thus an alter ego was created called, The Fly. They loved pushing the envelope to reveal how ridiculous a particular lifestyle or way of thinking was. Why is a rock band that sings about sex and drugs labeled rebellious when it is expected of rock bands to sing about that? Isn’t a rock band that sings about God and seeing love through truly rebellious? Those were Bono’s words. Frankly I’m glad they’re through those stages. I’m really excited about their next album. I think they’ve finally found their voice.
dc: what’s one lesson that you’ve had to learn the hard way as a designer? how would you do it differently the next time?
ms: You’re accountable. There’s power in the art you create. You have to be able to take the criticism or the consequence. I don’t like the idea of art becoming mechanical or so commercial that artists forget the power they have to move people through their art. But specifically, one personal project was heavy on ambition and low on delivery. And the message was lost because of my lack of executing it well. You have got to remember that not everyone interprets the same. And you can’t always be there to interpret it for them. So make your message clear.
dc: what, in your opinion is totally messed-up about the graphic design industry and what should we do to fix it?
ms: It disturbs me that graphic designers aren’t appreciated as much as other artists. I do believe that not every graphic designer is a true artist. I know many designers who understand the technical side but don’t necessarily understand the creative side. But I’m talking about the ones who are creating the trends and pushing their creativity and producing magnificent work. It seems their work isn’t valued as much as other artistic mediums. When viewing one of my prints, I had one lady tell me, “Oh that’s done on the computer? I could do that.” What? It has taken me almost 10 years to develop my style. Just as long as any painter or photographer. It’s not how the piece was created that makes it art. Or even the technical ability. But it is the fact that it is creative, good, beautiful and true. Some friends scoff when viewing a Jackson Pollock. “Anyone could do that”, they say. Yes, anyone probably could. But it takes someone special to be the first to think it up.
How to fix this? Don’t let your work become devalued. It is very easy to hide a lack of creativity behind the shroud of design plagiarism. Don’t rehash the same designs like a factory pumping out mediocre work. Push yourself creatively. Make it a habit to be aware of what’s happening in your community and culture. That’s a great place to learn how to stay relevant and fresh. There are some really exciting things happening in the design world. And it’s even more exciting to be a part of it.
dc: say something funny.
ms: In the words of my two-year-old nephew, “poopie eyeball.”
dc: what kind of things do you do to ensure that you continue to grow as a graphic designer and improve/expand your skill set?
ms: I watch. I watch everything. I watch the way the wind blows through trees and the way light bounces through a glass. I love watching people. People are fascinating. I try to pull as much inspiration from nature as I can but I like to see what’s coming out of the worlds of fashion, architecture, interior design and even music. But most importantly, I try to stay in tune with my community. What’s going on in my town? How can I use that in my work? How can I stay relevant? I do just as much research as I do designing. I think I might be addicted to surfing the Internet. But as soon as I see a particular style being used on television or on a billboard, I drop it and start working on the next idea. A classic example is the font Porcelain by Misprinted Type. I loved that font and used it as much as I could years ago. Now I see it on t-shirts at Target. I stopped using it after that. I don’t want to be that old designer guy who’s entirely out of touch and doesn’t understand why he can’t get any jobs.
dc: next step; what’s the dream, man? where do you want this all to go? what steps are you taking, or do you plan to take to achieve that?
ms: Man, I’d like to know that as much as you do. That’s a difficult question. I try to keep clear in my head why I do what I’m doing. Is it to glorify myself? Is it to bring another company more money? I am an artist but I don’t necessarily want to be defined as an artist. I want to be defined as a person who inspires, who loves, who gives grace and is full of faith. I often fail at living that out. But that is my desire. As far as what I do 9-5? I’m becoming more and more restless working for a design firm. Though I’m very content in my current situation, I don’t feel I’m utilizing my skills to their full ability. I’m working toward making my fine art where I spend most of my time. I still enjoy offering my talents to business owners in my community, but I don’t want commercial art to be my main source of income. And as far as music goes, I’m still writing and recording my own music. I hope to have another album out by the end of the year. You can listen to a few of the tracks on my website. But who knows what will happen in the future. I still haven’t decided what I want to be when I grow up. But I’m fine not knowing what is three steps ahead of me. As long as I can see my next step, I’ll be fine.
thanks for a great interview, marco. i hope to have an interview with erik jonsson very soon. erik, if you’re reading, sorry i haven’t sent the questions to you yet. they’ll be coming soon and they won’t be the same as marco’s, so don’t try to cheat.