You’ve definitely heard an Apple rumor before. Like, maybe there won’t be a headphone jack on the next iPhone? Or that iTunes is getting a major overhaul. They come from “unnamed,” “well-placed,” “reliable” sources who are “familiar with the company’s thinking,” or a blurry factory photo of unknown origin.
How does a piece of information from one of the world’s most secretive companies materialize online? It’s a much more opaque process than you might expect.
If you’ve followed Apple rumors online for any amount of time, none of this has escaped your notice. That being said, the last several years have seen “legit” media outlets jumping into the game, and quoting these sites as fact. As for me, I’ve found that 90% of “rumors” are little more than common sense guesses based on technology and past actions by Apple. The rest, well… I just wait for the official announcements before I get too excited about anything.