To quote Charles Barkley:
“People are stupid.”
Apigee has released the results of the 2013 Mobile App Behavior Survey of smartphone owners across France, Germany, Spain, the U.K. and the U.S.
Survey respondents reported some fascinating country by country differences:
- 18% of the French are unable to order dinner without using an app
- 32% say they can’t wake up in the morning without an app
- Some people use more than 50 apps per day
- Many use apps to impress people
- Surprisingly high numbers admit to using apps behind the wheel
- First smartphone? Germans say no age is too young
When asked the age at which it’s appropriate for a child to receive their first smartphone, 75% say somewhere between the ages of 12 and 16. However, 2% of Germans say a one-year-old child should have a smartphone, 8% of Americans say the right age is 10, and 6% of people in the U.S. and Spain say parents should wait until kids reach the age of 18 before giving them their first smartphone.
53% of drivers across the world admit to using apps on their smartphone while behind the wheel. Some countries have made more headway than others at curbing this behavior, but the numbers of respondents saying they do this is consistently high: Germany (64%), France (61%), Spain (56%), U.S. (49%) and UK (30%).
Interestingly, “pride” emerged as the top reason that people stay with the mobile platform of their choice. Americans emerged as the most proud of their chosen operating system at a surprising 37%. However, overall iPhone, Android, Blackberry and Windows users say it’s pride that keeps them from switching.
Spain ranked as the most app-reliant country with 93% saying they can’t go one complete day; while half (50%) of U.S. residents saying they couldn’t last just four hours without apps. And the amount of apps people say they use each day is significant: 72% say they use as many as 10 apps per day, and 2% in the global survey even claim they use more than 50 apps per day.
[zilla_alert style=”yellow”] Note: I received this information via an emailed press-release, and have NOT seen the actual report. But if what you see here is any indication, it’s got to be a great read. [/zilla_alert]
