Direct mail is still one of the more popular and successful methods of marketing for many companies. It puts your product or service in the hands of consumers where, hopefully, they read it and keep it on the kitchen table for a while—increasing the chance that the consumer acts on it.
With so much competition in the consumer’s mailbox, you have to design the piece for clear readability and quick communication of your message. Tell the reader too much and you risk them not reading the entire piece. Don’t tell them enough and they lose interest and toss it in the bin.
Rather than go into all the best practices of designing direct mail, I thought I would share my thoughts on a direct mail piece I received recently.
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