The creator of the iPod and iPhone sets a dazzling new standard for innovation and mass appeal, driven by an obsessive CEO who wants his products to be practically perfect in every way. Betsy Morris over at Fortune explains what makes Apple the gold standard of corporate America in What makes Apple Golden.

In yet another article at Fortune, Steve Jobs speaks out as to why Apple is one of America's most admired companies.

The iPhone will challenge the Blackberry in corporate America, so says Fortune. As anticipated, Apple announced a series of software developments Thursday to make the iPhone more useful to business customers while venture capital firm Kleiner Perkins Caufield & Byers said it is starting a $100 million "iFund" to finance startups developing applications for the iPhone.

Ya think CNN Money/Fortune like Apple?