Apple’s Singapore solar project
Last week, Apple quietly dropped a bombshell in the energy industry, launching an entirely new subsidiary called Apple Energy that will manage the complexities of its renewable energy efforts.
What started out as simply “the right thing to do,” Apple is now seeking the ability to sell energy to end users and other companies. I don’t see Apple making a windfall from selling renewable energy, but the fact that they could essentially make a profit off their own energy use is, well… it’s typical Apple.
I think it’s awesome that Apple is doing this—no matter what the true reason—and I hope other companies follow.