WebAppers, a site I normally love to visit, recently offered a giveaway courtesy of yet another pathetic “cheap logo design” site, LogoBee. Potential winners need only comment to win. Not only were the examples of LogoBee’s work absolutely, horrifyingly mundane and pathetic (as expected), but 133 people (as of this writing) offered a comment on why they should avoid paying a decent designer an acceptable wage to obtain a truly inspiring and customized logo.
Potentially lame client communications
I saw this as the perfect opportunity to show off what 133 potentially lame clients might look like if they were gathered into one place.
Good grief, I really had hoped most people had moved past wanting cookie-cutter logos, but I guess not. I would sooner design a logo for someone I know for free than refer them to one of these lame sites.
“I really had hoped most people had moved past wanting cookie-cutter logos…”
Exactly the opposite, sorry to say. Consider these ingredients in our own little perfect storm:
1) Most clients have zero taste
2) Most clients are cheap
3) Most clients see little / no value in a professional design services
4) Sites like LogoBee have popped up to feed on the above three points
As my friend, also a longtime designer, likes to say, “Design has been commoditized. Get used to it.”
I see this a lot when I’m looking for extra freelance work on some websites like Guru.com. It’s always “I want the logo to be exciting, elegant, creative, classy, etc. It’s a really quick job so I’m paying $30 and I want unlimited changes.” I personally believe a client who would rather save a few dollars on something as integral to their brand as a logo shows what kind of service their potential clients should expect: cheap and lack of care.