12 times when you should say no to a client and run for the door!

Yesterday's video post titled When is it time to dump a client brought some thoughts from (TGM reader) RhymingDesigner on when to just say no to a client.

Saying no to a potential client is difficult to do, especially when you're first starting out, or the economy has brought the stream of new business to a halt. But saying no can actually improve your situation in some cases, by freeing up time, creativity and not putting yourself in a difficult situation later.

Here is his list of 12 times you should say no to a client:

  1. They expect you to drop what you're doing and meet with them today
  2. They ask for a discount right away
  3. They balk at paying a deposit to get the work started
  4. They balk at signing a contract
  5. They want to change several terms of your tried-and-true contract
  6. They can't give you a clear idea of what they want ("Just start!")
  7. They want to pay next to nothing, with the promise of some big jobs in
    the future (the oldest trick in the book?)
  8. There is no point person (so they will be reviewing the work by
    committee)
  9. They have no offices or at least appearance of stability
  10. They have a track record of going through designers like crazy (and
    the old designers were always at fault)
  11. There doesn't seem to be much respect for your expertise
  12. Your gut reaction is that something's just not right (trust your
    instinct and bolt for the door)

In my experience, #6 is the most deadly. You accept a job and everything appears on the up-and-up. The client is looking for something completely fresh, so has no restrictions or thoughts on what the piece of work should look like. You end up spending countless hours coming up with multiple concepts only to find out that they had something very specific in mind, and quite frankly, it sucks!




6 & 10

I 100% agree with your comments about #6. Had a couple of those.

Had a few #10's, too. If they've gone through designers like crazy, then it usually means one of two things:

1) The client is very difficult to work with. (Ranging from lack of organization to fickle to slow response times, etc.)

2) The client pays very slowly, or not at all.





I have had all 12 plus the 2 from Shoaf

Mostly with one client. I was working under a friend that had just started on his own as a marketing consultant, so I felt like I couldn't "fire" the client.





Wow Kim...

That's bad news! Rule #1: NEVER work for friends or family! I hope it worked out ok for you.





Had at least one client for

Had at least one client for each number on the list :(. I'll print this out, frame it, and hang it out in my office ;).





So sad, so true

Oh I think #7 is the worst. It's incredibly insulting. My "good" clients never price haggle and they send people to me because I do a good job, not because I under value my work. And always, always, always trust your gut feeling with a new client.

Nothing surprises me anymore, lol.





James, Couldn't agree with

James,

Couldn't agree with you more. Good blog post.



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